Sweden

Apart from a unique taste profile, Absolut Extrakt offers a high level of quality and is not perceived as too sweet or with a harsh after taste. The alcohol by volume level is 35 % vol. and Absolut Extrakt is best enjoyed as a chilled shot. The bottle design is a modern tribute to the globally iconic bottle of Absolut, once inspired by an old medicinal bottle.

The shots moment is for many consumers a ritual and experience they like to share with their friends. They are looking for a product that can be consumed as a shot and at the same time is not perceived as too sweet or with a harsh after taste. Absolut Extrakt will offer a delicious and quality shot option while telling a story about Absolut’s Swedish roots. Swedes have been infusing alcohol with spices, herbs and plant extracts for hundreds of years. The spice infused spirit was most often drunk as a shot, or a “snaps” as Swedes would refer to it. Anna Malmhake, CEO of The Absolut Company says: “We are very excited to launch Absolut Extrakt, bringing a delicious, quality take on shots. As a Swedish brand, introducing a modern interpretation of the traditional Swedish snaps was a given when entering the shots category. We hope Absolut Extrakt will become part of many enjoyable shared moments”.